Walking through the historic city center of Modena, Italy, cobblestone streets dating back centuries meander away from the main square, lined with boutiques, cafes and gelato shops. Couples walk arm-in-arm, laughing groups of friends and window shoppers stroll underneath the arcades. Noticeably absent from the scene are cars – the rules are that only those who live within the city center’s boundaries are permitted to drive its streets. What’s ironic about the lack of cars in its city center is that Modena lies within Northern Italy’s Emilia Romagna region, or better known to car enthusiasts as Motor Valley. It’s here, in the midst of vineyards, Parmigiano-Reggiano cheese farms and traditional Balsamic vinegar villas, that some of the biggest names in luxury car brands make their homes, too: Ferrari, Maserati, Lamborghini, Dallara and Pagani, plus Ducati motorcycles. Enthusiasts aren’t too surprised, however, considering that these names associated with luxury and speed come from humble, agricultural beginnings.